The secret to iProducts? Apple Sauce.

     Unless you're my grandmother, you know that the tech world is abuzz with iPhone 5 rumors, some likely, some unlikely. As for the likely, if not confirmed, we know that the iPhone will feature a 4 inch screen, give or take a few hundredths of an inch. We also know that it will be slightly thinner due to a new process that  allows them to embed the touch sensors into the lcd itself (looks like we will not see a super amoled+ screen anytime soon from cupertino). There are many more, however this is not an iPhone rumor roundup, but this is: iPhone rumor roundup. Now that you've read about all the new fancy features that the iPhone may or may not have, its time to talk about why the iPhone's supremacy isnt going to fade anytime soon.

     First off, regardless of how many other rival smartphones there are, everything still is compared to the iPhone. The retarded amount of buildup for the iPhone (or iAnything for that matter) is evidence enough for that. Read c|net: the number one ranked phone, tablet, and laptop are all Apple products, even a year into their life cycle. Do I think they are the best products on the market right now? Hell no. Were they the best products when they were released? debatable. What apple possesses, however, that no other tech company does, is what I like to call Apple Sauce. Apple has style, they really do. All the products look like they belong together in some futuristic art project. They are clean, and despite being metal and glass, look amazingly organic. All the praise in the world to Jonathan Ives, the brain behind the design of everything that begins with a lower case i. Samsung has no continuity, Motorola is also lacking, does Nokia exist in my mind? no. Apple has Apple Sauce, and everything they make drips the shit. 

     I read a lot of tech news. A LOT. And I read a lot of comments as well. I hear a lot of people saying that the iPhone is constantly playing catch up to the latest Android phones, but I also hear the exact opposite. Who is right? well...neither really. They are different type of racers. Think of the 800 meter. There are sprinter types and distance types of racers. Same race, different strategy. Likewise, there are Android phones and the iPhone. They are both awesome and both are competing for the same market. The android phones are superior in terms of tech specs and software capabilities. I can do things with my year and a half old Droid Incredible 2 that people with iPhones dont even know are possible. The software is more flexible and overall a more diverse and powerful tool. This is the strength of Android. What the iPhone lacks in tech specs it makes up for in Apple Sauce. This is the combination of being easy to use, great (great) touch screen, smooth transitions, higher quality apps, amazing aesthetics, a million peripherals, and a whole lot of other things I'm sure you already know about. These things make the iPhone a very valuable commodity. And if all the rumors are to be believed, the iPhone will now match the best android handsets in terms of screen size, processor speed, and a lot of previously android specific functions (im forgetting there are any other smartphone platforms for the moment), like turn by turn GPS, and a host of others that will be covered by the upgrades that come along with iOS 6. Oh, and it will probably be waterproof thanks to Zagg. 

     So when the iPhone 5 comes out we will see a device that offers a lot of what Android cannot, and that also offers a lot of what previously only Android could. And its going to be up to Google and company to make up for lost ground, and I'm sure they will. All in all, the average consumer doesn't decide which phone they want based on tech specs and software features. They buy them based on price, what their friends have, what looks nice, and what straight up works best. It depends in who you are. But in the end, the iPhones offers a hell of a lot, and with a contract isn't absurdly pricey. And with all that Apple Sauce its hard to resist.